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D.U.M.B. Objectives (unchecklist)

Posted on April 30, 2020

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We have all heard of S.M.A.R.T. Objectives and it’s a useful framework.

But too often we have seen it being applied half-heartedly. This is why it may be good to sometimes try a more aggressive way and compliment a good checklist with a good unchecklist.

The reason an “unchecklist” can help even if it’s saying the same thing, is because a question “Is this dumb?” is a much more provocative question than “Is this smart?”.

And if we are trying to make sure that we are not fooling ourselves, being provocative is a good thing.

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