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Behavior Change Math

Posted on June 24, 2020

Editable Google SlideĀ (CC-BY-4.0)

How to change behavior? Start by understanding the structure of the Habit that drives it, and then design to maximize Motivation, Ability, and Triggers. All three components are necessary. If one is missing or close to zero, the whole left side of the equation will be diminished.

This model is based on the work of BJ Fogg.

A few more slides

  • BROKEN WINDOWS THEORY
  • ULTIMATE BEHAVIOR CHANGE BRIEF
  • 6 DIMENSIONS OF LOVE (ACCORDING TO THE GREEKS)
  • BRAND ANATOMY
  • OVERSIMPLIFED THEORY OF HOW HUMANS MAKE DECISIONS
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