Editable Google SlideĀ (CC-BY-4.0)

How to change behavior? Start by understanding the structure of the **H**abit that drives it, and then design to maximize **M**otivation, **A**bility, and **T**riggers. All three components are necessary. If one is missing or close to zero, the whole left side of the equation will be diminished.

This model is based on the work of BJ Fogg.