Editable Google Slide (CC-BY-4.0)
Design thinking. It’s all about pains.
- What are the pains for the people today?
- Is there a way of doing things that people will enjoy more?
- How can the experience for the people be simplified and made better?
Entrepreneurial thinking. It’s all about value.
- Where can additional value be generated and gained?
- What are the deals that parties would want to make but are not making (a.k.a. deadweight loss)?
- Why are those deals not happening?
- Under what circumstances would they happen?
Computational thinking. It’s all about patterns.
- What are the basic building blocks of the system as it is today?
- What are the repeating patterns?
- How can they be generalized & reused?
- How can they be turned into an algorithm in the most efficient way?
Marketing thinking. It’s all about behavior.
- What’s the attitude and behavior change that we’re trying to achieve?
- Who are the people whose behavior we’re trying to change?
- What do they feel, think and do now instead of feeling, thinking and doing what we want them to?
Startup thinking. Generating and executing startup ideas based on what you want people to do more of is undervalued. If you systematically apply design, entrepreneurial, computational and marketing thinking to real world problems and multiply it all by startup thinking, you may have scaling issues for real.