Editable Google Slide (CC-BY-4.0)
If you want your business to make more money (we are talking about revenue here, not profit), then there are only 4 ways you can go about it:
- Make more people buy whatever it is that you are selling.
- Make the same amount of people buy more often.
- Make the same people buy more stuff every time they buy anyway.
- Make them pay more money for the same stuff.
Everything we do in marketing should have effect on at least one of these 4 levers. A simple thought that too many of us, marketers, like to forget too often.